New Plus Size Range; Victoria Beckham for Target Launches Today

Victoria Beckham for TargetYeah, I was really surprised when I first heard this too: Victoria Beckham, the actual catwalk designer, is not only designing for the US ‘discount store’ Target but her range also includes plus sizes. Beckham designing for Target is probably the lesser of the two surprises as Target have secured some huge name collaborators over the years, including Missoni in 2011, Jean Paul Gaultier in 2009 and more recently a favourite of mine, Prabal Gurung, in 2013.

 

As a plus size blogger, it’s the plus size aspect of Beckham’s range that really interests me, especially as I’ve admired some of her designs from afar in recent years. The Pre-Spring Summer 2017 collection in particular is incredibly cute. I decided to take a closer look at Victoria Beckham for Target and what, potentially, could mean a person like me would be able to own some of her designs myself.

 

Firstly, I wanted to figure out why include plus sizes at all? I really didn’t want to be needlessly suspicious, but experience has taught me to be cautious and I just couldn’t grasp what her angle would be on this. In an interview with Refinery29, amongst nods to “empowerment” Beckham states: “I want to design for women no matter their budget, age, or size….The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of.” On the surface, this sounds great, right? And looking at the affordability aspect, she is true to her word as everything in the Target range is priced under $70 (around £56) with most under $40 (around £32).

 

The “no matter their…size” I took with a pinch of salt, as within the same article the range was reported as only going up to a size UK24, which is a US20. Upon closer inspection, I did get a bit of a surprise. The Victoria Beckham for Target plus range goes from an XL to a 3XL which according to their own size chart is the equivalent of a US14 to US26 (or a UK18 to UK30). However the actual measurements for each size seem to be more in line with the size below, so I would suggest that the sizing might run a little small. For example; the US26 (UK30) shows as being cut closer to the measurements of a US24 (UK28). I can now see where the mistake in reporting the size range might have happened, and UK outlets might not have taken into account the fact that US and UK sizes differ.

 

Buoyed by the more-inclusive-than-I-thought sizing, and the affordable prices, I’ve had a good browse through the collection and picked out my favourites to share with you.

 

Victoria Beckham for Target

Orange Romper / Blush Collared Dress / Lily Button Down / Black & White Skirt / Pink Trousers / Gingham Top / Yellow Tank Top / Bee Print Blouse / Blue Stripe Dress / Floral Crepe Skirt / Marigold Shift Dress / Bee Print Cami

 

A good percentage of the collection gives off a serious late 60’s vibe with all its scalloped edges, mod shift dresses and graphic retro prints. As much as I’m loving it, I’m not entirely sure just how ‘fashionable’ that particular aspect of her range is right now  Beckham must know something I don’t, which is very likely seeing as though she is a fashion designer and I’m… well… not. There are glimpses of the super cute animal prints that Beckham loves to use, the bee print would not look out of place amongst one of her ready to wear collections. Also gingham made an appearance in her SS16 shows, albeit a little more muted.

 

As a standalone collection, I’m a big fan of the bright colours, cute prints and the fact that there are some very obviously ‘on trend’ items included; like the blue striped dress and the gingham top. Overall though, the one piece I’m going to need in my wardrobe is the blush collared dress with the embroidered rabbits. I am fully in love with it to be quite honest with you. Luckily, you can pick up the VBxTarget collection here in the UK from victoriabeckham.com so the chance of my owning this little beauty is very real, once the initial rush has died down!

 

We’d love to know your thoughts on this range. Are there any pieces that you like the look of, and did you manage to get your hands on any of it on launch day? What do you think about Victoria Beckham offering plus sizes and do you feel it is inclusive enough? Personally, I’d have loved to have seen it go to a UK32 (US28). Please do let us know in the comments.

Zoë Meers
Come say hi:

Zoë Meers

Copywriter & Illustrator
Fan of big earrings, sad songs & strong perfume
Whiskey, tattoo and snack enthusiast
Zoë Meers
Come say hi:

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