How to Turn Plus Size Blogging into a Business
In our 21st century society, it sometimes seems like everyone and her dog has a blog. So many people want to share their insights and experiences with the world, and as great as it is that they have the opportunity to do so, it does make it harder to up your own readership and ensure that your writing stands out. Harder, but not impossible, as we know from experience. In fact, with enough effort and the right approach, it’s perfectly possible to turn your plus size blogging into a home-grown business of your own. If you’re looking for some tips, here’s how to do it…
Know your audience
The best blogs are those that avoid the trap of trying to appeal to everyone. The whole point of writing out your opinions, advice, and insights is to give your readers something to relate to, and as complex and complicated as humans are, no two individuals are the same. With plus size blogging, you don’t need to focus on targeting Victoria’s Secret models in the making to increase your audience; you just need to understand what the people your blog was created for are interested in. Create content that engages them, and you’re already partway to turning your hobby into a highly successful business.
Don’t be afraid to incorporate targeted ads
On the theme of knowing your audience, try to let go of the idea that ad content is the devil incarnate. Although no one wants pesky ads to pop up on-screen every two seconds, they remain one of the mainstays of blog monetisation, which makes them very useful to people like you. The trick is not to bombard your readership with them, and to pick out the sort of content that will actually be of interest – in this instance, plus size clothing, for example. Google AdSense is the easiest way to get started, which is why it’s the go-to ad platform for bloggers all across the globe. You could also ask brands and other people doing plus size blogging if they wanted an ad on your blog.
Keep an eye out for sponsorship opportunities
Keep an eye out for sponsorship opportunities. If you can grow your blogging and social media presence sufficiently, you might find that companies approach you, but if not, be proactive and get in touch with businesses whose brands complement yours. With plus size blogging it makes sense to contact companies that sell plus clothes. It’s a technique utilised over and over by professional marketers, with gambling enterprises like Mr Green being particularly good at it, especially when it comes to sports club sponsorships and blog affiliate programmes. Whereas these entities might decide to work with football clubs, for example, to get their message out there, you should look for plus-size clothing lines or body positive beauty businesses who might just want someone like you to help increase their online profile.
Collaborate with other bloggers
Last but not least, two minds are always better than one, so another trick for turning your blog into a sustainable business is to collaborate with someone who shares your goals and vision. This way, you can introduce each other to your respective readerships, growing your audience in an instant and increasing your appeal as individuals by diversifying your content and reach. This is a trick frequently used by Instagrammers across the board, from equestrian duos like Longines model Matt Harnacke and Dutch trick-trainer Jesse Drent to models Georgia Gibbs and Kate Wasley.
Isn’t it time to go that extra mile and turn your blog into a successful and profitable business?