It’s all good and well to start a blog with no ambitions whatsoever. In the early days, the fun is in the doing, not what comes from it. However, after a while, it might no longer be satisfying to run a blog that’s not going anywhere. To take it places, you’ll need to up the ante a little, and that means transferring your blog from ‘amateur level’ to ‘professional level’. But of course, this is easier said than done. That’s why we’ve outlined a few useful tips below, which will have you on your way to a more professional perception.
Having a low-budget, even free web design is all good and well when you’re just using the site as a place to host your blogs and build up an audience. But when you have plans to make money from your website, a free site builder will no longer do. As part of your rebranding, work with a professional website builder to ensure you end up with a high-quality, modern looking website. People make snap judgements whether they want to or not. If your site looks instantly professional, that’s how you’ll be perceived.
You’re not going to grab the interest of all internet users. No website does, not even Facebook or Twitter. As such, there’s little point in going after everyone. You’re only going to interest a tiny percentage of the population, so once you’ve picked your theme, make sure all of your topics are related to that issue. Now, there is some scope to have varied content here. For example, a website that’s aimed at plus-sized women might also have a section on plus-sized men. Generally speaking, however, you’ll want to zero in on what topic and have the bulk of your website be about that issue.
Treat It Seriously
How your website is perceived begins with you. If you’re not taking it seriously, then all is lost: there’s not a chance that anyone else will take it seriously either. As such, it’s worthwhile creating frameworks that encourage you to treat your website as a business (because indeed, this is what you’re aiming for anyway). You can do this in a number of ways. Externally, it’s about listing as much contact information as possible on your website, so that your audience is able to contact you. Internally, it’s about running a smooth, professional business. This means managing your cash flow, using a document workflow management system, and having a set desk space. If you run your website professionally, it’ll be professional. It’s that simple.
Look at the Data Companies don’t just sit back and let the world decide whether they’re worthy of survival or not. They read they tinker, they adapt. You’ll have plenty of data at your disposal, which will tell you what blog posts and sections of your website are working, and which aren’t. Make sure you’re taking a look at the wealth of information that’s available to you and using it to inform where you’ll go next.