I love window shopping, and since I never really shop with ASOS Curve I thought I’d look there. The first thing I do when I want to go shopping is filter by size. There’s nothing more disheartening than going to a shop and realising that none of the pretty things fit you. I usually filter to a 32 first, because if it doesn’t have a size 32 then I’m not interested. Different styles of clothes fit me differently, so I then filter depending on what I’m looking at.
You’ll imagine my (not) surprise, then, to look at ASOS Curve and scroll through the size ranges. Next to every size there is a handy little number, which tells you how many items they carry in that size. I cannot tell you how it feels to see that a shop stocks over 1000 items for every size until bam, size 30 hits, and there is nothing. Well, let’s be fair: size 30 has over 400 pieces, so they’ve only dropped 600+ items. But then you hit size 32 and the truth becomes painfully clear: ASOS Curve cares about size 32 people enough to give them a whole five items to choose from. FIVE.
I got my hopes up when I saw the size 34 selection because they had given size 34s a whole 11 pieces. Until I clicked on it and realised that they were listing 34″ items under the size 34 section. Alas, ASOS Curve has given us super-fats a paltry five pieces to choose from. So, what do I think of their selection?
ASOS Curve’s Size 32 Selection
Well firstly, only one item of clothing has any colour – albeit, it is a very pretty colour. Two of the five items are the same outfit, but one is the trousers and one is the top. They’re fine – a cute little camel-coloured co-ord set, with vertical stripes and a wrap top for maximum Gok Wan ‘cinch that waist’ bollocks. But the model looks happy and I imagine its quite a fun outfit to wear.
There are two dresses that are dark in colour and totally boring. Almost as shapeless as ASOS bodies think size 32+ bodies are. There is so much going on with the ruffled, elastic-waisted, floral AND polka dot dress that I have literally no idea what to say. They could have taken every design on the dress and separated them into their own outfits and it would still be too busy. But hey, at least we’d have a couple more outfits to choose from. There is a leopard print dress because we all know that plus size ranges are really lacking in leopard print (sigh). I guess it’s fine. It’s a welcome addition to a pathetic range. The only saving grace is the gorgeous red polka dot dress, with a square neck to give a cutesy vintage feel. It’s the only product from the range that I would actually spend my money on.
Here’s the real kicker: the entire ASOS Curve range in a size 32+ is actually lifted straight from Simply Be. Not only do ASOS Curve not care about fat people, but they’ve also got the audacity to claim to be inclusive while doing none of the work themselves. None of the models is fat (because SimplyBe apparently doesn’t use fat models anymore….). None of the pieces of clothing is unique and none of them even come from ASOS Curve.
Until ASOS Curve cares about being inclusive, I don’t care about spending with them. This size 32 shopper is going to spend money with brands who care.