Have you seen the recent #EveryBODY online campaign? It really has got me thinking…
If you read my social media, I am definitely in danger of being known as an angry fat woman, but I really can’t help it. I remember many years ago when I first discovered plus size fashion and I was grateful that I could finally start to wear the type of clothing I wanted to. As much as I was really happy to have these new found fashion choices, I feel sad when I think back to the feeling of being grateful. Clothing is something that is so fundamental to our lives, why should we feel grateful that someone wants to cater to us?
Now-a-days I know that my body is just as important as anyone else’s and that my money is worth just as much. So whilst I love that many brands want my money I refuse to keep quiet when brands don’t. I do accept that for many brands it isn’t feasible to cater to every size, and I am not going to start shouting on social media to all of these – but if you claim to cater to everyone, then you HAVE TO understand that people won’t accept it when you actually don’t.
Although Elvi aren’t the only brand to do this, their latest campaign really has got my blood boiling. Without a doubt, offering clothes in sizes 8 to 28 is fantastic, and I am really happy to hear they have extended their sizes to cater for MORE people. However, to claim they cater to EVERYBODY is really misleading and actually excludes so many people.
Many of their advertisements surrounding this campaign talk about women being entitled to fashion, no matter their size. Here at She Might Be, that is something we’re really passionate about!
Personally, I agree with Elvi wholeheartedly – but then when I cannot buy clothing from Elvi because of my size, they have completely gone back on what they have promised.
Telling Brands You Don’t Agree
I have to give credit where it is due, some of the images Elvi have used are beautiful and diverse, which is great to see. However, despite all of their beautiful images and strong images, they do not cater for everybody and it makes me angry that they claim to do so! They have done ranges before really well, but they always lack the size ranges I would like to see!
Thanks to social media, we have a voice now and I intend to keep on using mine! There are many people excluded by this new Elvi range, despite them claiming to be “Inclusive and not Exclusive”. I will keep using my voice to tell brands what I disagree with, and I think you should too!
Brands – If you’re going to claim to cater to #EveryBODY, please make sure you actually do!