Plus Equals Announce Gender Neutral Rebrand

Kitty Morris

Kitty Morris

Plus size blogger, fashion photographer, cat lady and wife.
Kitty Morris

It’s no secret that we at SMB adore Plus Equals. Their clothing line is available up to a size 42 as standard and features beautiful, bright, attention grabbing pieces that most of us plus size babes could only have dreamed of. When they announced their new rebrand, immediate excitement ensued!

Plus Equals are doing something most brands would not even consider. Not only are they catering for a truly incredible size range, they are being inclusive and diverse, and genuinely putting their everything into it. All whilst being an indy brand!

Plus Equals have consistently shown that they are dedicated to being for everyone. Their editorials feature a range of models that the body positive community dream of. Their recent shoots have included many different models of colour, a range of different plus sizes, no photoshop to model’s skin, and LGBTQ* representation.

In a world of brands using body positivity for capitalism and barely bothering to actually use a diverse cast in their adverts, Plus Equals are a shining light. Making the decision to rebrand for a fully gender neutral range is a bold move that others brands need to take note of. Instead of using the LGBTQ* community as props to gain brownie points, Plus Equals are making sure their clothing is available to everyone.

When indy brands, run by one kick ass woman, can show an authentic mix of bodies in their photos, it begs the question, why can’t big brands with huge budgets? Imagine being a teenager looking at Plus Equals editorials, and being able to see yourself in their images, a plus size non-binary body, wearing clothes made for you. I can vividly remember the first time I saw a body like mine on social media, and as a plus size white woman I have a lot of privilege and representation. Think of all those people finally seeing themselves for the first time, and how uplifting that must be.

Plus Equals deserve constant celebration and support from our community. We cannot wait to see how this turns out!


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