Brands We Wish Would Extend Their Plus Size Range

Last year I made a promise to be a plus size ally and only buy clothes from brands who provide extended plus size ranges. As a size 26 it was difficult enough to buy pretty clothing in my size, but I have restricted myself further because I refuse to support brands who do not support my friends. Luckily, I now work for an amazing magazine who shares my view to only support brands who offer a full range of sizes, which gives me a pretty good platform to talk about it. I often find myself lusting over items of clothing online, before glancing at the brand and realising that it’s somebody I’m not able to buy from. So I’m doing a public call to all of the brands below, to extend your range and allow me to slowly bankrupt myself while I drown in a sea of your delicious sequins and sass.

Lindy Bop

I swear every time Lindy Bop release a new dress, my heart pangs and I tweet them immediately begging them to extend their size range. Thus far, it has not worked. I must own about 10 Lindy Bop dresses that I bought before my boycott, so I know for a fact that their sizing fits me perfectly. They’re my comfiest dresses without looking comfy, they have pockets for goodness sake, and the designs are delightful. And yet there they are, stopping at a size 26 and taunting me. Lindy Bop, I beg of you one last time: please extend your sizes so that I can bask in your glory once again. I miss you and your glorious designs!

Here’s what I would have bought from Lindy Bop:

lindybop

£30.00

ASOS Curve

ASOS Curve are like the cool kids of the plus size world, but their sizes run small and they only have a handful of items of clothing over a size 28. Sure, they’re trendy AF and totally aimed at late-20-somethings like me, but if they’re not going to offer clothes to all sizes then I have no business getting involved with them.

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Here’s what I would have bought from ASOS Curve:

asos curve

£28.00

River Island

I swear River Island are almost there, and I feel like they’re going to make the right move any day now. RI Plus was the talk of the plus size town in 2016, but my heart sank immediately when I saw that the range stopped at a size 26. They’ve started creeping into extended sizes and are now advertising themselves as a brand who go to a size 28, but I’m yet to see anything over the 30s from River Island.

Here’s what I would have bought from River Island:

river island

£45.00

Chi Chi Curve

Chi Chi Curve are like a dream in glitter for me. I remember writing about them on my personal blog a year or so ago, and things have definitely got better in the size department since then but they do have a way to go. They have such luxurious looking dresses that I definitely feel like I’m missing out by not being able to shop with them, and I have repeatedly been desperate to splurge on some of their lacy numbers.

Here’s what I would have bought from Chi Chi Curve:

chi chi curve

£67.99

Hell Bunny

Oh man, Hell Bunny were the brand of my teenage years. They were nowhere near as cool then as they are now, but I was just a weird little emo kid who wanted to wear something that was covered with skulls and cherries. And yet they seem to have grown alongside me, because now they are perfect for ladies in their 20s and 30s who want to look cute, classy and a little bit alternative. Unfortunately, Hell Bunny stop at a size 22. Seriously. Even when we’re not looking at asking brands to extend their plus size ranges, reaching a size 22 is just not acceptable. That isn’t even a plus size range, realistically. So please, Hell Bunny, get extending your sizes!

Here’s what I would have bought from Hell Bunny:

hell bunny

£69.99

Voodoo Vixen

Voodoo Vixen have proudly announced in the sizing section of their website that they now go to a 4XL, which translates to a UK size 26. While any increase in sizing is definitely a step in a good direction, it just isn’t inclusive yet. Voodoo Vixen have serious va-va-voom dresses and I would love to be the proud owner of one of their garments, but their sizing just isn’t suitable for me.

Here’s what I would have bought from Voodoo Vixen:

voodoo vixen

Reduced to £55.00

I am just one person, and if these six brands had offered a full range of sizes I would have spent £286.98 more on fashion than I already have. Sure, my husband might be thankful for their limited sizing but the plus size world definitely is not. End plus size boycotts – extend your sizes. You might be surprised by how much you make!

Sophie Griffiths
Find me at

Sophie Griffiths

Editor and Main Contributor at SophieGDoodles
Lifestyle and home education blogger at Wildling Wishes, main contributor and editor for She Might Be, draws pictures for money at SophieGDoodles on Etsy.
Sophie Griffiths
Find me at

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